Marketing dictionary in english. 2015.
product portfolio — A collection of products marketed by one company. An analysis of a product portfolio focuses on the interrelationships of products within a product mix The performance of the mix of products is emphasized rather than the performance of individual … Big dictionary of business and management
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… … Wikipedia
Portfolio Management for New Products — is used to select a portfolio of new product development projects to achieve the following goals: Maximize the profitability or value of the portfolio, provide balance and support the strategy of the enterprise.Product software developmentMethod… … Wikipedia
Competitor analysis — in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling … Wikipedia
New product development — In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical … Wikipedia
G. E. multi factoral analysis — The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio, and which market opportunities are worthy of continued investment. Also known as… … Wikipedia
Gap analysis — In business and economics, gap analysis is a business resource assessment tool enabling a company to compare its actual performance with its potential performance. At its core are two questions:: Where are we?: Where do we want to be?If a company … Wikipedia
SWOT analysis — is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the… … Wikipedia
Multi-criteria decision analysis — Multiple criteria decision making or multiple criteria decision analysis is a sub discipline of operations research that explicitly considers multiple criteria in decision making environments. Whether in our daily lives or in professional… … Wikipedia
